For years, Samsung and Apple have been fierce rivals in the smartphone industry, keeping a close eye on each other’s strategies and operations, according tomedia BGR. A new book, “The Rise of Samsung: Inside South Korea’s Tech Giants, aiming to beat Apple and Conquer Technology,” which will be published next week, promises that the competition between the two companies will be in the spotlight as they top the global smartphone industry. The book will be published on March 17.
The competition between Samsung and Apple has been going on for years. Samsung is understood to have used Apple as a “public enemy of the No. 1” at one point, and at one point, Samsung took action to truck large quantities of Apple to various offices. Then, as the company’s smartphone battle with the iPhone intensified, employees were encouraged to take a bite of the apple. The actual act of biting an apple represents a never-ending search to defeat the apple. “We have one goal: to beat Apple, ” the book quoted an unnamed Samsung executive as saying. I’m not kidding. “
The story behind Samsung’s rise is based on media coverage of Samsung by the Economist, The Wall Street Journal and Time. The book is based on interviews with hundreds of people, one of whom the Daily Mail interviewed over the weekend. This passage tells the story of Alan . DeGeneres showed a high level in Samsung’s battle with Apple by taking record-breaking celebrity selfies on Samsung’s phones while hosting the Oscars. (Interesting fact: Samsung had to teach Allen how to use the Galaxy phone.) )
According to the excerpt, this is a business book, but it contains a lot of anecdotes. Samsung, for example, decided to name its phone the Galaxy S after a Samsung executive tasted a bottle of red wine priced at $95 and named it galaxy. He thought the word had a sense of luxury, and Samsung went on to win the S-Series.