Apple continues to dominate the smartwatch market, according to the latest figures from Market Research firm Strategy Analytics. Global smartwatch shipments rose 42% year-on-year in the third quarter of 2019, the data said. The research firm expects Apple Watch sales to reach 6.8 million units in the third quarter of this year, compared with an estimated 4.5 million units in the third quarter of 2018.
This is a 51% year-on-year increase, higher than the industry average growth level. In addition, Apple’s global market share of smartwatches has grown from 45% last year to 47.9% this year.
In terms of Apple Watch’s competitors, Samsung Electronics’ smartwatches shipped 1.9 million smartwatches worldwide in the third quarter of 2019, nearly double the 1.1 million they did a year earlier. Samsung Electronics’ global market share of 13.4% in the third quarter of 2019 means that Samsung Electronics has “solidly become the world’s second largest supplier of smartwatches,” Strategy Analytics said.
Fitbit shipped 1.6 million smartwatches worldwide in the third quarter of 2019, up slightly from 1.5 million in the same period last year. However, Fitbit’s global smartwatch market share fell to 11% in the third quarter of 2019 from 15% a year earlier. Google is currently in talks to buy Fitbit.
Strategy Analytics said Apple Watch remained a “clear industry leader” as it continued to grow.
“In the third quarter of 2019, Apple shipped 6.8 million smartwatches worldwide, up 51% from 4.5 million units in the third quarter of 2018,” Strategy Analytics wrote in a new research note. The Apple Watch is still well ahead of its competitors, with the company’s global smartwatch market share growing from 45 per cent to 48 per cent in the past year. The Apple Watch continues to fend off stiff competition from hungry rivals such as Fitbit and Samsung Electronics. The Apple Watch has almost half of the global smartwatch market share and remains a clear leader in the industry. ”
For reasons of competition, Apple has never released sales figures for the Apple Watch in its earnings report, but has only classified it in the “other” category. As a result, we do not know the official real sales figures for the Apple Watch. But one thing is clear: Revenue in Apple’s wearables industry has been growing.
Global smartwatch shipments totaled 14 million in the third quarter of 2019, up 42 percent from a year earlier, according to a new research report by Strategy Analytics. Notably, Apple’s growth has outpaced the market as a whole, suggesting that the company has a growing market share in the booming wearables sector.