The latest data from Apptopia, an app store intelligence firm, shows that the country’s grocery delivery app has started to record daily downloads as the new corona virus (COVID-19) spreads widely in the U.S.,media reported. Online grocery apps, including Instacart, Walmart Grocery and Shipt, set a new record for daily downloads for their respective apps on Sunday, local time.
Compared to yesterday (Sunday, March 15), Daily downloads from Instacart, Walmart Grocery and Shipt jumped by 218 per cent, 160 per cent and 124 per cent respectively.
Typically, these apps (except Shipt) will have 10,000 to 20,000 downloads per day. But the company said it had more than 385,000 downloads on Sunday, while Walmart Grocery had nearly 54,000 downloads. Despite a record number of downloads, only 7,285 downloads were made on Sunday. In part, its lower figure may be due to Target’s integration of its Shipt grocery delivery service into its main app.
In fact, the Target app also broke records in daily downloads, the report found. On Sunday, Target’s app was downloaded more than 53,100 times a day, up from just over 25,000 a month ago.
Wal-Mart recently announced that it will integrate its grocery delivery service into its main app, as target does. But for now, consumers are still looking for and downloading their standalone grocery apps at record levels.
Demand for these grocery delivery service apps is greater than ever in this health crisis. And as the U.S. government calls for a “social alienation” policy, U.S. consumers have been hoarding large quantities of goods for a long few weeks at home. Now, grocery delivery and pickup provide them with an easier way to shop and limit contact with others.
In addition, several grocery delivery services, including Instacart, said they would add “contactless” delivery options, which would clearly help drive a surge in sales. Instacart revealed on Thursday that sales for the week were 10 times higher than the previous week, and that it was growing at a 20-fold rate in California, New York, Washington and Oregon.
While grocery delivery is booming at this stage, the food delivery market does not seem to see the same results. Although several businesses, including Uber Eats, offer contactless takeaways, there has been no similar surge in daily downloads for apps.