Big factory run the road, the British name destroyed: proud Nvidia why in the cloud game to eat?

Since Google announced Stadia in 2019, cloud games have attracted worldwide attention, but more recently, GeForce Now has been at risk of an avalanche for offending several gaming majors, with 2K, Momentum Blizzard, Square Games owned by companies such as Enix and Bethesda are “out”.

In fact, neither Stadia nor GeForce Now has developed as smoothly as you might think. In addition to technical limitations, the business model of co-op games has become the biggest obstacle to the start of these platforms.

Big factory run the road, the British name destroyed: proud Nvidia why in the cloud game to eat?

Big factories are “running the way”: Why is GeForce Now “abandoned”?

In an official blog post for GeForce Now, Nvidia revealed that the company’s cloud gaming platform has more than 1,500 collaborationgames, including Fortnite, Hero League, Warframe and CD Projekt Red’s upcoming Cyberpunk 2077.

Meanwhile, Nvidia recently announced that all games under 2K will be removed from GeForce Now, effective immediately, meaning That “Lord of The Lords 3,” “Civilization 6” and three NBA 2K series of games will “say goodbye” to GeForceNow players, the company said. We are in talks with 2K Games to re-list their games in the store in the future.”

If you don’t know enough about GeForce Now, GameLook offers a few brief introductions here: it’s a service that lets PC players experience cloud games from a computer, an Android tablet or a smart phone, or AGranda’s Shield TV, Shield Portable. Users can also experience games they already own on other digital platforms, such as Steam, Ubisoft’s uPlay, Epic Games Store and Blizzard’s Warfare.

According to GameLook, GeForce Now began testing as early as 2015, initially supporting only the company’s Shield devices, then added support for the PC platform in 2017 and finally ended testing on February 4 this year.

GameLook found that in addition to 2K games, a number of major factories in Europe and the United States have been parting ways with GeForce Now: shortly after the end of the test in February, Activision Blizzard asked to remove its games from the platform, meaning that the company’s Call of Duty series and other 20 games left the cloud game platform.

Big factory run the road, the British name destroyed: proud Nvidia why in the cloud game to eat?

Subsequently, Capcom, Bethesda Software, Rockstar Games, Square Enix and other companies have announced that they will no longer appear on the GeForce Now platform.

Bloomberg said the publishers did so because they wanted to sign a business agreement with Nvidia to formally launch the game, and revealed that companies such as Bethesda Software had left for the same reason. Currently, GeForce Now offers a free one-hour experience to all users, and Founders members can experience for 90 days free of charge, followed by a monthly fee of $4.99 a month for the next nine months, and the publisher’s choice to leave is likely to be that the sharing requirements have not been met.

In fact, the GeForce Now platform has more games than Google’s cloud gaming platform, Stadia, but behind that, there are games that have been added to the platform without permission from developers, such as Raphael van van, founder of Hinterland Studio, earlier this week. Lierop revealed that Nvidia had added The Long Dark to GeForce Now without the company’s permission, so he asked the company to remove it, saying ,”Please complain to them, not us.” Developers should have the right to control their game on the platform.”

Cloud game business model remains an obstacle, with Publishers in the U.S. and Europe speaking more

For GeForce Now, the root cause behind the big factory run is the difficulty of the cloud game business model. Nvidia also said in a December blog that “when we bring a game to this service, there are some technical and commercial barriers that need to be addressed.”

Behind the collective run of several large factories, another problem is that European and American distributors have a higher say in game content than their domestic counterparts. Although GeForce Now was supported by many vendors during the testing period, the large European and American factories will announce their exit stoain once their demands for revenue-sharing schemes are not met.

Game makers removed games from the platform because of revenue-sharing issues for paid games. Fundamentally, the cloud gaming platform is a game store that can span multiple platforms and is install-free, but unlike game stores such as Steam and Epic Games Store, it doesn’t need to install packages, and it’s hard to design a pay threshold if it’s not free games, so it’s a buy-out, Paid games that are less repetitive are not friendly.

But compared to traditional digital gaming stores, cloud gaming platforms have too little money and time to estimate the cost of content supply, as GameLook understands, Google’s Stadia has attracted industry attention during GDC, but unfortunately there are still fewer than 30 games on the platform. Some of the reasons for the surveyed developers say is that “Google doesn’t have to spend money”.

Big factory run the road, the British name destroyed: proud Nvidia why in the cloud game to eat?

Google’s Stadia platform

But unlike Google, GeForce Now is supported by more than 1,500 games in a variety of ways and allows players to experience games already purchased by other stores on its platform, which is understood in writing to be nothing more than in Steam, Epic Games Stores such as the Store have an extra layer of login programs, or added binding APIs from multiple stores, and even some game developers don’t even know their games are logged into the GeForce Now platform, such as “The Long Night” mentioned above.

Compared to cloud gaming platforms, the competition of traditional digital game stores actually requires higher content costs in addition to technology. Epic’s game stores, for example, have invested heavily in exclusive agreements with publishers, which is one of the main reasons the Epic Games Store quickly became Steam’s biggest rival.

Nvidia, which started out as a graphics card, has clearly underestimated its investment in content for cloud gaming platforms, which have gained a lot of revenue from a near monopoly advantage because of its rare rivals in graphics chips. Nvidia has previously acknowledged the influence of publishers over the content of the service in a blog post, but warned that “when they continue to realize the value of GeForce Now, they bring their game back”.

But the gaming industry is still the creative industry where the product is the king, and the support of developers and publishers is still critical if the platform has enough games. From the cloud service platform, cloud game support requires a lot of infrastructure and technical support, from the developer’s point of view, it is obviously unwise to enter the new platform without guaranteeing that the game will be more user experience and not guarantee revenue sharing, and from the player’s point of view, if the platform does not have enough games, Paying to buy or even subscribe isn’t very attractive.