WalingCat, a well-known Microsoft newswhistleblower, has just shared two new highlights about the Microsoft Teams service on Twitter. But what surprised us the most was the Zoom Cloud video conferencing system, a competitor to the software giant that is seeing it as an emerging threat. On the left is a video conferencing app that quickly became popular in the industry, with some analysts saying Zook has 13 million monthly active users.
In addition, many Zoom users see the video calling service as a productivity tool comparable to Google’s G Suite, Slack, and Microsoft Office.
The content of this video is obviously more focused on channel marketing, after all, Microsoft has a large network of partners.
Interestingly, the video even has an audio watermark with premiumbeat.com (Shutterstock’s royalty-free music library).
Teams vs Zoom (via)
To avoid customers who are not happy with Skype for Business by Zoom and Cisco video conferencing services, Microsoft clearly needs to press a competition in marketing.
In the second video, the Microsoft sales team presents the many advantages of Microsoft Teams to attract undecided potential customers.
Over the past year, the company has been actively pushing for Teams left as part of an Office 365 subscription.
Even at the Inspire Partners conference in July, the company invited thousands of attendees to download the Microsoft Teams mobile app in exchange for a free Starbucks coffee.
Setup a trail for Teams (via)
Of course, Zoom is not the only threat to Microsoft’s core Business Office, as many enterprise customers use Slack as a popular alternative.
Earlier today, Microsoft also revealed that many business employees are turning to remote work as the new coronavirus epidemic spreads.
Microsoft Teams now has 44 million active daily users, up nearly 40 percent from 32 million last week.