U.S. carriers spent tens of millions of dollars on 5G ads last year, but new research shows they’re not working. TouchPoint Research and NPD Group report that only 1% of all phones sold in the U.S. last year had 5G features. In total, LG, Samsung and other 5G handset suppliers sold a total of 2 million 5G phones in the U.S. in 2019, Counterpoint reported. (This is an improvement from the 29,000 5G units sold in the U.S. at the end of the second quarter of 2019.) )
Counterpoint表示，三星Note 10 Plus 5G是2019年美国最畅销的5G智能手机，该公司在这一年中占据了美国5G手机市场74%的领先份额。
“U.S. 5G smartphone sales in 2019 are lower than expected for a variety of reasons,” Jeff Fieldhack, an analyst at Counterpoint, explained in a press release. The fact that AT?amp;T and T-Mobile didn’t provide extensive 5G coverage until the end of the year hindered sales, and Verizon didn’t offer many phones that could connect to its mmWave 5G network, he said.
However, npD provides some positive data, noting that Americans are at least becoming more aware of 5G. In the second half of 2019, 89 per cent of respondents knew about the technology, up from 73 per cent in the first half of the year, the company said.
Of course, as the industry moves into 2020, most analysts expect sales of 5G handsets to rise sharply. Analysts at Counterpoint, for example, predict that as many as 25 percent of mobile phones in the U.S. will support 5G this year. “This growth will be largely due to the popularity of Apple’s 5G-enabled iPhone, which will be released in September 2020, and 5G smartphones that cost less than $500,” adds Fieldhack of Counterpoint. “
In fact, in a U.S. smartphone report released in February, Wave7 Research reported that sales of 5G phones are growing as consumers look to buy the “latest and best” 5G phones.
However, Wave7 found that retail employees have different attitudes toward Samsung’s new Galaxy S20 5G handset — in fact, many analysts believe the devices may be too expensive for most consumers.
Of course, the spread of the coronavirus and its impact on sales and shopping can clearly cut sales of all mobile phones in the United States and around the world, whether or not 5G is supported.
Neil Mawston, executive director of Strategy Analytics, warned that while the smartphone industry was growing rapidly, “continued coronavirus panic and subsequent economic slowdown will limit overall demand for 5G this year.” “