Tencent’s partnership with Nintendo does not appear to be limited to the launch of Switch in China. Tencent is interested in expanding its U.S. and European operations and market share through Nintendo, and learning the best of Nintendo’s game design, according to a recent Wall Street Journal article.
With the advantage of platform, Tencent in the domestic computer games, especially mobile games market has an absolute advantage, how to strive for greater development space is it must be considered. After acquiring a number of overseas gaming companies, Tencent and Nintendo decided to partner to launch switch in China. However, the cooperation between the two sides is not limited to this, especially Tencent has other plans.
In an interview with Wall Street media, Tencent revealed. “What we want is to expand outside china, and one of the targets is gamers in the Us and Europe. We want to use Nintendo’s characters to create home console games and learn the essence of home console games from Nintendo’s game experts. ”
Also, interestingly, the Wall Street Journal said that “Nintendo sees some potential to expand its user base” and revealed that some game developers “have been asked by Nintendo to develop games for young women, such as Love Games, a type of game that includes China with enthusiastic fans.”
If Tencent were licensed to use Nintendo’s game characters, what would happen? Link and Marrio appear in “Glory of the King”?