April 3 (UPI) — Consumers blocked off from their homes are exploring new ways of using mobile devices and apps as governments and businesses step up efforts to stop the spread of the new coronavirus,media reported. Use your mobile device to shop, manage your finances, stay healthy, increase productivity, and stay entertained during this difficult time.
In terms of consumer spending on apps, the first quarter of 2020 set a new record, with consumers around the world spending more than $23.4 billion on Apple and Google App Stores, according to newly released data from App Annie, an app analytics platform. Of that, the Apple App Store was $15 billion and the Google App Store was $8.3 billion, both up 5 percent from the same period last year.
Figure: Global consumers spend on apps through Google and Apple App Stores in the first quarter of 2020
In addition, the average global consumer spent 20 percent more time a week on apps and games in the quarter than a year earlier. In Apple and Google App Stores, non-gaming apps account for 35 per cent and 15 per cent of consumer spending each. Meanwhile, consumers spent more than $16.7 billion on games in the quarter.
The U.S. and China are the biggest contributors to Consumer Spending in the Apple App Store, while the U.S., Japan and South Korea are the main consumer spending contributors to Google’s App Store. Android users spend the most on gaming, social and entertainment apps, thanks in particular to Disney Plus and Twitch.
Meanwhile, iOS users spent the most on games, entertainment and photo and video apps, with TikTok in the top five in the current quarter, behind Tinder and YouTube in third place.
In the first quarter of 2020, 31 billion new app downloads were made, an increase of 15% over the fourth quarter of 2019. This is particularly noteworthy because app installations typically increased significantly in the fourth quarter as more new phones were sold during the holiday shopping season, but growth in the first quarter of this year even outpaced the fourth quarter of last year.
Figure: Number of apps downloaded by consumers worldwide through Google and Apple App Stores in the first quarter of 2020
In google’s App Store, downloads rose 5 percent year-on-year to 22.5 billion, while Apple App Store app downloads rose 15 percent year-on-year to more than 9 billion. Google App Store non-gaming apps account for 55 percent of all downloads and 65 percent of Apple App Stores, suggesting that people are looking for mobile apps to manage their work and life at home.
The biggest markets for Google App Store app downloads are India and Brazil, which have a large population and prefer low-cost Android devices. China and the U.S. are the two largest markets for Apple App Store apps in terms of download volume and the main driver of download growth in the quarter.
Mobile game, tools and entertainment are the most downloaded app categories in the Google App Store, while games, photos and videos, and entertainment are the most downloaded apps in the Apple App Store. On both platforms, the game is driving the biggest growth. In the first quarter of 2020, mobile game downloads increased by 20% year-on-year to more than 13 billion. It also rose by more than 30% month-on-month.
In google’s App Store, gaming app downloads rose 25 percent year-on-year to nearly 10 billion. In the Apple App Store, gaming app downloads also rose 25 percent in the first quarter to more than 3 billion. Users downloaded more puzzle, simulation, action, and arcade games this quarter, but they spent the most on role-playing, action, and strategy games.
Other highly downloaded categories include health and fitness, education, and business applications. Health and fitness apps grew 40 percent and 30 percent month-on-month in Google and Apple App Stores, 35 percent and 40 percent, respectively, and business apps by 30 percent and 35 percent, respectively. (Small)