According to techCrunch, the amount of time users have spent on mobile apps has skyrocketed in recent days as people trapped at home by the outbreak of the new crown have turned to the app to shop, manage their finances, find new ways to exercise, work from home and keep entertaining. According to the latest data released Thursday by App Annie, consumers’ spending on apps hit a new record in the first quarter of 2020: $23.4 billion. In addition, according to an analysis of Android devices, the average weekly time spent on apps and games worldwide increased by 20% in the quarter from a year earlier.
This has translated into record increases in consumer spending on the App Store.
App Annie said global consumers spent a record $23.4 billion in the first quarter of 2020 through app stores.
iOS accounts for $15 billion, and Google Play accounts for $8.3 billion. Both figures are up 5% on their respective platforms compared to the same period last year.
Non-gaming apps account for 35 percent of iOS consumer spending and 15 percent on Google Play. Meanwhile, consumers spent more than $16.7 billion on games in the quarter.
The United States and China are the biggest contributors to consumer spending on iOS, and the United States, Japan and South Korea are the biggest sources of spending on Google Play.
Android users spend the most on gaming, social and entertainment apps, especially Disney plus Twitch.
IOS users, meanwhile, spent the most on games, entertainment and photo and video apps, with TikTok in the top five in the quarter,000 after Tinder and YouTube.
31 billion new Q1 app downloads in 2020
In 2020, 31 billion new Q1 app downloads were made, an increase of 15% over the fourth quarter of 2019. Notably, the fourth quarter, which typically increased app installation due to holiday sales of new phones, grew even faster in the first quarter than in the fourth quarter of last year.
On Google Play, downloads rose 5 percent year-on-year to 22.5 billion, while iOS downloads rose 15 percent year-on-year to more than 9 billion.
Non-gaming apps on Google Play account for the majority of downloads (55%), while on iOS non-gaming apps account for 65% of downloads – a sign that people are looking for a variety of mobile apps to manage their new home and work from home.
The biggest markets for Google Play downloads are India and Brazil, because of their large population and their preference for low-cost Android devices. On iOS, China and the U.S. were the two markets with the largest downloadvolumes and were the main drivers of the growth in downloads in the quarter.
Mobile games, tools and entertainment are the largest categories for Google Play downloads, while games, photos and videos, and entertainment are the largest categories on iOS.
On both platforms, games are the fastest growing.
In the first quarter of 2020, mobile game downloads increased 20% year-on-year to more than 13 billion in the current quarter. They also grew by more than 30% each quarter.
On Google Play, game downloads rose 25 percent year-on-year to nearly 10 billion, while on iOS, game downloads rose 25 percent to 3 billion.
Users download more puzzle, simulation, action, and arcade games this quarter, but often spend the most on role-playing, action and strategy games.
Other categories with high downloads on both platforms include Health and Fitness, Education and Business. Google’s health and fitness services are up 40 percent from the previous quarter and 30 percent on iOS. Google Play’s education apps increased by 35 percent, and iOS’s education apps by 40 percent. Google Play’s business apps grew 30 percent, and iOS’s business apps grew 35 percent.