Apple has acquired artificial intelligence start-up Voysis in an effort to improve Siri’s performance in communicating with humans, Bloomberg reported. Voysis provides a platform for digital voice assistants to better understand natural language. The company has worked to improve voice assistants in online shopping apps so that software can better interpret user requests.
The website, which is now out of business because of the acquisition, said the technology uses customer databases and AI tools to gain in-depth understanding of the specifics of products, services and vocabulary, making the user experience “easier, faster and more intuitive.”
The Voysis platform allows customers to hone search requests with simple phrases such as “I need a new LED TV” or “Just show me 4K”, and shoppers can use their voice to find what they’re looking for, usually three times faster than using such requests.
Apple is believed to be using Voysis’ technology to improve Siri’s understanding of natural language, or to offer the Voysis platform to developers to improve the way Siri works with apps.
Apple confirmed the acquisition in a statement. “From time to time, Apple buys smaller technology companies, and we don’t usually discuss our goals or plans. “
Over the past five years, Apple has acquired AI start-ups such as Xnor.ai, Turi, VocalIQ, Perceptio, Emotient, and others to improve Siri and other AI-based products.