Reported that Samsung is designing Exynos custom chipsets for Google

The recent controversy over the performance differences between the same generation of Samsung Exynos and Qualcomm SnapDragon chipsets has been so heated that even angry users have even petitioned the company to abandon extonos product lineups altogether. But it is clear that the South Korean tech giant will not lose his job easily. Sources say Samsung’s next-generation Eyxnos flagship processor will perform even better with the switch from Mongoose to ARM core. It may even be possible to abandon ARM’s Mali family and to use AMD’s Radeon GPU solution.

Reported that Samsung is designing Exynos custom chipsets for Google

Butmedia outlet Sam Mobile has revealed that Samsung appears to have bigger ambitions for its Exynos chipset and is working with Google to develop custom products. The product is expected to be seen later this year, according to a new report.

The octa-core processor is said to use the Samsung 5nm LPE process, combining two Cortex-A78s, two Cortex-A76, and four Cortex-A55 CPU cores, with the GPU part being ARM’s unreleased Mali MP20.

The Mali MP20’s architecture is codenamed Borr (derived from Nordic mythology), but Google seems to have removed Samsung’s image processor and nerve processing unit and replaced it with its own Visual Core ISP and NPU.

In fact, as early as last year, Reuters reported that Google was sending inquiries to chipdesigners at Broadcom, Intel, Nvidia and Qualcomm to build their own smartphones and server chipsets and reduce reliance on other suppliers.

The company has even set up a team of 16 senior engineers in Bangalore, India, and plans to expand to hundreds of people in the future. For now, however, the search giant is only in the process of customizing the Exynos chipset.

If the authenticity of the report is confirmed, Google is expected to launch its future Pixel Series smartphones, perhaps on mid-range models, and expand to Chrome OS devices and even data center server platforms.

ETNews reported that earlier this year, Samsung Device Solutions formed a new SoC customization team that led Park Jin-pyo, which was only transferred from foundry ASIC’s business unit last year.

The new team is also likely to make chipsets for Facebook’s Oculus series of AR/VR products, which currently have about 30 members of the company’s SoC customization team, mostly from various business units, including Samsung LSI, and may grow further in the future.

Clearly, the new team is just one part of Samsung’s larger plan to move toward sending it towards its 2030 goal of becoming the world’s largest systems semiconductor company.