November 12, Xiaomi Group today released the double 11 period sales data, official data show that Xiaomi single’s day full platform sales of more than 6.1 billion yuan, AIoT equipment full platform sales of 5.55 million units. Data show that in the Tmall single’s day, the opening of only 2 minutes, Xiaomi Tmall official flagship store sales exceeded 100 million yuan, followed by 25 minutes over 500 million yuan. According to the latest data, this year’s single’s day, Xiaomi full channel payment amount of more than 6.1 billion yuan, Tmall platform brand flagship store payment amount of more than 2.1 billion yuan. Xiaomi AIoT products sold more than 5.55 million units on the platform, up 148% from last year’s single’s day.
According to Xiaomi Group Q2, the number of IoT devices (excluding smartphones and laptops) connected to Xiaomi’s IoT platform reached about 196 million units in the year to June 2019, up 69.5% year-on-year. The number of device users with five or more devices connected to Xiaomi’s IoT platform increased to about 3 million, an increase of 78.7% year-on-year. The monthly active users of the aia assistant “Little Love Classmate” reached 49.9 million in June 2019, an increase of 88.3 percent year-on-year.
Xiaomi said that the big appliances are one of the core puzzles of Xiaomi’s blueprint for sustainable development over the next 10 years. Xiaomi has launched televisions, air conditioners, refrigerators, washing machines and other large home appliances, basically completed the layout of the product line of large appliances. The single’s day mils big home appliances Tmall, JD.com home appliance brand sales ranking sit fourth. Among them, the single’s day opened in only 10 minutes and 36 seconds, Xiaomi TV full channel sales broke 200,000 units.