Earlier reports that many buyers who had been keen on buying Porsche overruns turned to buy a Tesla have been confirmed by Klaus Zellmer, the former North American CEO of Porsche. A bloomberg survey of 5,000 Model 3 owners has been conducted in detail recently, which may have triggered a deep meditation on the entire automotive industry, particularly traditional luxury brands. Tesla’s latest Model 3 model, a maker of electric cars that has upended traditional cars, has made the brand more attractive.
(From: Tesla, via BGR)
While it is hoped that the Model 3 will lower the barriers to entry for electric vehicles, toyotas are likely to attract affordable customers. But at the same time, the survey found that the Model 3 also attracted customers from luxury brands such as BMW and Audi.
If this is a survey of high-end Model S electric vehicles, we would obviously not be surprised. But for the model 3, which is dominated by the mass market, things are getting even more interesting.
(Photo from Bloomberg)
“Car customers are pretty predictable, they insist on using new cars similar to those they drive before, and brand loyalty is often passed down from generation to generation,” Bloomberg said. But with new technology, high performance, and environmental sustainability, Tesla has broken that tradition.”
The survey also reveals another interesting fact — among the luxury car brands least likely to be affected by model 3, Mercedes-Benz and Lexus.