(Pictured) Windows Search now enables new ads Recommending users to the new Edge browser

While Chrome is still the most popular browser, the new Edge has quickly overtaken Firefox as the second-largest browser. This is due in large part to the exceptional experience that comes with embracing the Chromium platform, and another important factor is Microsoft’s relentless publicity. Today,media find that when they try to search for Chrome, Firefox, or Opera in Windows Search, they “recommend” the Edge browser.

(Pictured) Windows Search now enables new ads Recommending users to the new Edge browser

Aftermedia testing, it was found that Windows Search only appeared as a recommendation for Edge when searching for the three major browser keywords, “Chrome,” “Firefox” or “Opera.” If you search for third-party browsers such as Brave or Vivaldi, there are no recommendations. For devices that already have An Edge browser installed, the relevant ads or recommendations disappear.

(Pictured) Windows Search now enables new ads Recommending users to the new Edge browser

(Pictured) Windows Search now enables new ads Recommending users to the new Edge browser

It’s worth noting that the ads on the left are part of the Windows 10 Search UI, and the ads on the right are provided by Bing. Pop-up ads are not intrusive, but do not provide an off-off option for a close message.

As you can see from above, the information in this ad or recommendation (as Microsoft says) is quite straightforward. Microsoft wants you to know that Edge was remade with the same technology as Google Chrome, a faster, more secure browser designed for Windows 10. Microsoft is currently experimenting with some users on these ads and will not prevent you from installing third-party browsers.