May 5 (UPI) — Xiaomi said it will launch an e-commerce service in India this week that will allow consumers across the country to buy Xiaomi products from local retailers because of the outbreak. Muralikrishnan B, chief operating officer of Xiaomi India, said the new service, called Mi Commerce, would allow consumers to browse online products and place orders at stores closer to home.
The service will be rolled out across India and, if successful, will continue to be available after the outbreak is over and the blockade is lifted.
Xiaomi is India’s largest smartphone company in terms of sales, with 30 per cent of the country’s market share, higher than South Korea’s Samsung Electronics Co.
However, like other competitors, Xiaomi’s sales took a hit during the outbreak blockade. Shops in India are closed and online sales are down. E-commerce sites such as Amazon and Wal-Mart’s Flipkart have suspended sales of mobile phones in an effort to focus on delivering household goods.
Murali Krishnan told the media that the company maintained the continuity of its trading business in this way because consumers were concerned about a virus infection in their stores.
Manu Jain, head of Xiaomi India, said the company would also provide liquid capital loans to its partners through its credit facilities. (Tianmen Mountain)