For the first time, the number of Internet users in rural Areas of India has surpassed that of urban areas,media reported. According to the latest report by the Internet and Mobile Association of India (IAMAI) and Nielsen, there were 227 million active Internet users in rural Areas of India as of November 2019, 10% more than the 205 million in urban areas of India. This figure is thanks to the world’s cheapest internet connection.
In addition, some 71 million children between the ages of 5 and 11 use family members’ devices. As a result, India has passed another milestone: 504 million active Internet users aged 5 or older, up more than 50 million from 451 million in March 2019. Active Internet users are defined as users who use the Internet at least once a month.
India’s Internet penetration is 40% second only to the U.S. and China.
India has 504 million active Internet users aged 5 or older, and india has become the second largest market for Internet users after China, which has about 850 million users. The United States has about 280 million to 300 million users. India still lags behind these two countries in Internet penetration, at 40 per cent, compared with more than 88 per cent in the US and more than 61 per cent in China. The report by the Internet and Mobile Association of India and Nielsen also added that female Internet users grew much faster than men’s 9 per cent to 21 per cent between March and November, with 26 million new female users online during that period. The potential to add new users in the interior remains “huge” over the next few years, the report said. Internet penetration in the top eight metropolitan areas was 65% as of November 2019, compared with 63% as of March 2019.
These changes can be seen on a female-centric platform, such as POPxo, which has a growing number of users from small towns and local languages. The platform, which was founded in 2014, began experimenting with the local language Hindi four years ago, but was shut down because it did not attract enough users. Last year, the platform began testing Hindi again, attracting the same number of views as English. Of the 22 million page views per month, 13 million are available in the local language and the rest are in English. “Compared to Facebook, Hindi users on Instagram have added a lot of content consumption to our content that is happening. Real-time video is also booming. Priyanka Gill, chief executive of POPxo, added that the proportion of users in the primary market had fallen from 59 per cent in 2018 to 35 per cent now, while the proportion of users in the secondary and tertiary markets had risen from 41 per cent to 65 per cent between now and 65 per cent in the same period.
At the state level, the capital region of Delhi has the highest Internet penetration rate, followed by Kerala, Jammu and Kashmir, Haryana, Himachal Pradesh and Punjab. Mumbai had the largest number of Internet users in metropolitan areas, with 13m, up 12 per cent. There are 11.3 million in Delhi, 6.6 million in Bangalore, 6.2 million in Kolkata and 6 million in Chennai.
Although the data came from November last year, the trend is now expected to accelerate. According to App Annie, an Android mobile analytics firm, indians spent 24 percent more time on smartphones in March to 4.3 hours a day, largely due to the blockade, which averaged 3.5 hours a day in 2019. During the blocking period, consumers interact with friends and family using video chat apps such as Zoom, and have online discussions with colleagues. They also spend more time on games such as Jedi Survival (PUBG), as well as social networks such as TikTok and Facebook. In the week beginning March 22, video playback in India also increased by 40 percent to more than 2.9 billion hours, compared with 2.1 billion hours in the last week of December 2019. Indonesia’s rise was just 15%, according to App Annie.