Following in the footsteps of Google and Mozilla, Microsoft is now testing a new feature that will hide notification pop-up prompts inside the Edge browser. The tech giant plans to introduce a “quieter notification” feature later this year to reduce spam notifications and permission requests.
In addition to social media platforms, other online operators are increasingly demanding notification rights for new articles or content. To address this behavior, Google announced a “quieter notification rights UI”, followed by Microsoft, which will also bring this feature to its browser products. With a quieter notification feature, Microsoft Edge will address the prompts that users are constantly prompted to allow notifications to be sent when the page is loaded. The feature is currently available in a beta version of Microsoft Edge and will be available to everyone later this year.
If you’ve had enough of notification requests, you can go to Settings, Permissions, and turn on “Use Quieter Notifications” in The Edge 83 beta. In Chrome 80 or later, you can go to Settings, Site Settings, Notifications, and enable “Use quieter messages.”
It’s unclear how Microsoft plans to roll out the feature to users. Google says notification silences will be automatically enabled for users who repeatedly reject cross-site notifications.
Google also said Chrome would get additional mandatory practices to crack down on websites that send spam to users in the form of notifications of push ads or malware.