Max Schrems, an Austrian privacy campaigner, today filed a complaint with the Austrian data protection authority over concerns that Google was illegally monitoring users and passing on “track ID” to advertisers. On Wednesday, Noyb, a Schrems activist group, filed a complaint with The Austrian data protection agency, accusing the company of tracking Android phone users with a unique ID that allows Google and third parties to monitor users.
Noyb said in a statement that the General Data Protection Regulation (GDPR), the EU’s new data privacy regulation, which came into effect in May 2018, requires the consent of users before tracking them. If a company violates this rule, the data regulator has the power to impose a fine of 4% of its annual sales.
Noyb’s complaint comes as EU regulators grapple with the privacy implications of the tracking technology developed by Google and Apple in response to the new corona virus outbreak. “Google does not appear to have obtained the user’s consent to generate an ID used to track it,” Noyb said in a statement. “
“Android does not allow the deletion of trace IDs,” the statement added. It only allows the user to generate a new trace ID to replace the existing trace ID. This does not delete the data previously collected, nor does it stop continuing the tracking. “
In fact, on the first day of the GDPR rules came into effect, Schrems accused Facebook and Google of forcing users to share private content such as personal data and filed a claim.