The Coldest Store – Why is the Windows 10 Store noone asking?

Whether it’s iOS or Android, the system’s built-in app store is in the market. On Windows 10, however, the situation is very different – the own store door-to-door, today, the vast majority of users in Windows 10 install the mainstream way of software, is still self-downloading software installation, Windows 10 store seems to have a chicken rib-like existence.

The Coldest Store - Why is the Windows 10 Store noone asking?

Win10 store still cold and deserted

And when you open the Win10 store, it’s not hard to see why everyone does it. The Win10 store is still not rich in categories, and it is still released with smaller software applications, which is at odds with Win10’s positioning as an OS that hosts massive productivity and entertainment needs. What’s even more regrettable is that many of the high-quality UWP software released in the Win10 store has not been updated for a long time, and the Win10 store has never improved, but it has been a long-lost look.

Why is this going to happen? For the first time with a multi-platform Win10 system, the first time with Microsoft’s hands-on store, the two services combined, should bring a better user experience, such as the dream-like mobile Internet near the eyes … But why does that turn out like this?

Today, let’s talk about why the Win10 store has fallen into the cold.

Mobile platform collapse: Win10 store is no longer required

The Win10 store primarily offers UWP applications, and one of the big selling points of UWP applications is cross-platform. But do people really have cross-platform needs to use WIn10? With Microsoft’s collapse in the mobile market, the answer may be no.

According to Microsoft’s plan, the WP/Win10M mobile platform and Win10 desktop platform can build an interconnected ecology with UWP applications. A UWP APP that is compatible with both mobile and desktop environments, while the UWP app is only available in the Win10 store, which acts as a bridge to Microsoft’s ecology, and its importance is self-evident.

The Coldest Store - Why is the Windows 10 Store noone asking?

The collapse on the mobile platform has left UWP apps and Win stores without a big foundation

However, for a variety of reasons, Microsoft lost in the mobile market, WP/Win10M has become a historical term. Now that the service mobility platform is no longer needed, the uWP app and even the Win10 store’s existence makes a lot less sense.

The limitations of Win10 Stores and UWP Ecology

Since there is no need for mobile platform development, then UWP applications must have other advantages, in order to encourage people to turn to UWP application development – Windows 10 is not like iOS, limited software applications can only be obtained from the store, developers why must let the software on the Win10 store, rather than release their own? Can the software be made into UWP, can it really be a change of bone?

Compared with traditional Win32 software, UWP applications do differ from others, such as better support for touch, better UI, more DPI, and so on. However, for the current Windows ecosystem, UWP brings more inconveniences, challenging the inherent habits of developers and users.

ยท API restrictions

Unlike traditional software, UWP applications have more API limitations, such as the need to run in a sandbox in App Container, making it difficult to obtain many common system permissions, and restricting many features. For example, a network tool developed with UWP may not be able to invoke a system agent, or, for example, to minimize a UWP application, it may automatically kill the corresponding process by the system, which is quite different from the traditional Windows software reliable, open and other features.

The Coldest Store - Why is the Windows 10 Store noone asking?

More UWP applications are limited

At the same time, the API used in UWP development has not yet stabilized, and its development framework is still iterating. One of the great advantages of Windows is compatibility, regardless of the use of old and new development tools, written programs can run in the latest Win10, which makes many developers still use the old version of the development tools, to be compatible with Win7, Win10 and other versions of the system, we do not have much motivation for the UWP to keep the development tools always up to date.

The user experience is not perfect

The UWP application experience is also different from traditional software, which makes many users reluctant to use the UWP version of a software. For example, it is difficult for users to find the installation directory of the UWP app, it is cumbersome to copy and modify a file, for example, the sandbox mechanism mentioned above, which can lead to a lot of limited app functionality, the proxy setup problem mentioned above is one, as well as desktop lyrics, multi-window and other functions are difficult to implement.

The Coldest Store - Why is the Windows 10 Store noone asking?

For example, the QQ function of the UWP version is much weaker than that of the normal version.

It is not difficult to find that the same software, in the Win10 store on the UWP version, the function will often be weaker than the ordinary version, such as QQ, WeChat, NetEase Cloud Music is not so. Users prefer the traditional version, which leaves developers with less reason to switch to UWP development.

Business conflict sins

Making the software into a UWP version was released in the Win10 store, meaning that the benefits were also limited to Microsoft’s system. Win10 stores support one-handed delivery and in-house purchases, but that’s not enough for developers.

At present, a lot of free software has taken the use of the promotion of profitable operation program, said the big white is, through the paste ads, pop-up ads, etc. , cash out their own traffic. The software on the shelf in the Win10 store, which cannot be done due to auditand and API restrictions, has this part of the commercial conflict of interest with the developer.

In fact, the Win10 store can not only release UWP applications, but also accommodate traditional software converted software. But the conversion software in the Win10 store still has more restrictions than self-publishing software, so the Win10 store is not popular with developers.


In short, the Win10 store’s unable to thrive like the App Store is due to a number of reasons. Win10’s free development environment allows developers to avoid the limitations of the App Store and UWP, while Microsoft’s collapse in the mobile platform has left Win10 stores with a voice, and the UWP’s framework is not yet mature and the user experience is not yet perfect, and win10 store popularity is justified.

To thrive, the Win10 store needs uWP applications and complementary eco-comparisons with traditional Win32 software to have an overwhelming advantage. Microsoft is still developing more forms of hardware, UWP apps and Win10 stores in the future? Let’s wait and see.