iPad’s market share grew in the third quarter of this year

According to a recent study by strategy Analytics, a data analytics firm, the iPad achieved a 4% market share growth and got 10.1 million units of shipments, taking advantage of a 4% decline in global tablet sales in the third quarter of 2019. Eric Smith, Director of Research Services for Connected Computing Devices at Strategy Analytics, says:

iPad's market share grew in the third quarter of this year

“Apple released its seventh-generation iPad in the third quarter of 2019 with keyboard support at the same price as previous models, which helped drive a 4% year-over-year increase in shipments.” The company’s larger earnings growth suggests that the iPad Pro portfolio is stronger than last year, as Apple’s average wholesale price is up 9 percent. ”

There is no doubt that the launch of the seventh generation iPad will help Apple’s tablet sales this quarter. Strategy analytics points out that Apple’s total iPad revenue increased by 8% this quarter, which is in line with the data in Apple’s quarterly financial report.iPad's market share grew in the third quarter of this year

Interestingly, if iPad sales grew by only 4% in the quarter and sales grew by 8%, it also means that the higher-priced iPad Pro is being accepted by more consumers, which in part has driven the increase in iPad sales. In light of all the rumors, Apple is likely to launch a new generation of iPad Pros with three-camera systems next year.

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