While the iPhone’s revenue performance continued to decline, Apple delivered a better-than-expected Q2 report with a strong performance in the wearables and services sectors, with total revenue up $298 million to $58.3 billion. Specifically, revenue from wearables, homes and accessories in q2 was $6,284 million in the q.E. quarter, while service revenue was $13.348 billion, up 16.6 percent year-on-year, the latter hitting an all-time high for Apple.
Apple’s revenue includes a range of its services, such as Apple Music, iCloud Cloud, Apple Card, and apple news subscription service Apple News Plus, a game subscription service, Apple Arcade, and streaming service Apple TV Plus, which launched in the first quarter of last year.
One thing to say is Apple TV Plus, which has invested billions of dollars in the service before and after, and announced that all users who buy new Apple devices will get a year’s free experience in order to attract more new users.
But for now, Apple TV Plus’s streaming service is still “blocked and long.” According to Bloomberg, as of February this year, Apple TV Plus had attracted only about 10 million subscribers, compared with only half of active users, meaning that more than half of them were running for the idea of “wool” to subscribe to Apple TV Plus, which may not be active because the content was not attractive enough or for other reasons.
As of May, Apple had developed a dozen home-made shows for Apple TV Plus, but the series’ reputation was mixed, making it difficult to be the engine of fan-powering service-giving and subscriptions and failing to generate discussion among the audience.
Photo from: Entertainment Watch
By contrast, other competitors have a hand-picked content, such as Netflix’s House of Cards, Stranger Things, Disney’s Marvel series, HBO’s “Westworld” and “Game of Thrones. “
Apple, apparently aware of this, is stepping up its efforts to invest in content, including renewing several of its first home-made shows to appear on Apple TV Plus, and plans to buy more episodes and movies, according to Bloomberg, to further expand non-home-made content.
In addition, Apple is said to have bought the World War II-themed film Greyhound, starring Tom Hanks, which will premiere exclusively on Apple TV Plus, the largest exclusive ever produced by Apple TV Plus.
Greyhound is an investment-producing production by Sony and adapted from C.S. Forrester’s novel The Good Shepherd. Hanks plays U.S. Navy Commander Ernest Krause, the first commander of the Navy destroyer Greyhound. In the early days of World War II, he guided a fleet of 37 Allied warships through the North Atlantic, under the urgent pursuit of Nazi U-submarines.
The film was originally scheduled to be released worldwide in May, but the outbreak was delayed until June, and now Apple has pocketed its revenue (allegedly $70 million) for a future world premiere on Apple TV Plus, with no signs of recovery in cinemas around the world.
But for the long-suffering streaming service, apple is not enough to buy the world premiere movie in the face of the hard-to-reach “mountain” of Disney Plus, which had nearly 30 million subscribers in the first quarter of this year, and NetFlix, which invested more than $10 billion a year in original content.
How to continue to increase the input and output of original content and attract more competitive non-original content will be the top priority for Apple TV Plus to gnaw the big cake of streaming in the future.