The COVID-19 epidemic caused by the new corona virus has had a huge impact on the film and television industry. According to a new survey commissioned by Variety, nearly 70 percent of the 1,000 respondents preferred to rent rather than return to theater singtime in the near future. Clearly, given the current absence of effective means of containing the disease, there is a general decline in the willingness to go out. Some sporting events have also been chosen for the sparsely populated venues, and the already crowded Comedy Central may not reopen until 2021.
The survey asked 1,000 people whether they would prefer to see a new film at home or the same film in a movie theater, assuming the cost of the two was the same.
What I didn’t expect was that 70% of the respondents said they would rather stay on the couch at home and watch a movie than take a trip to the cinema.
By contrast, only 13 percent of respondents would like to go to the cinema, and another 10 percent said they might never go to the cinema again.
The survey also collected people’s views on other types of public activity and found that anxiety from the new corona virus had increased over the past few weeks.
The results are consistent with a similar study in mid-March, in which 52 percent of respondents said they would reduce their participation in large public events in the future, even though the CDC and local governments claimed to be safe.
Overall, the epidemic has made the future of the film and television entertainment industry even more uncertain. After all, 60 percent of respondents this month said they had a long-term fear of large public events, up from 47 percent in March.
Media speculate that once the social alienation policy is relaxed, the heat of the less demanding tour on the stage may pick up, and in the short term, ticket prices are expected to fall further.
However, many scientists and medical researchers estimate that the new coronavirus vaccine is almost impossible to develop before 2021, and that it is unlikely that people’s mindsets will change rapidly as a result.