According tomedia reports, Apple’s creative advertising for AirPods, “Bounce” recently won the highest honor scored at the 99th Annual ADC (Art Directors Club) Advertising Awards – best of the category and two Gold Cube awards in the video and brand content categories. The ad, which was released in June 2019, was produced by Apple’s long-time advertising partner, TBWA- Media Arts Lab.
It is understood that all the body bounces appearing in the advertisement are done with the help of cameras and various props, while the city scene is built in the airport hangar.
Apple’s content has also won other awards. Ads like AirPods Pro won the Silver Cube Award, The Morning Show opening theme song won the Bronze Cube Award, and Snowbrawl won the Bronze Cube Award.