Apple’s overall iPhone shipments in China have improved significantly thanks to the launch of the new iPhone SE, with sales reaching 3.9 million units in April, up 160 percent from 1.56 million units in March, according to a new report. Apple sold 3.9 million iPhones in China in April, up 160 percent from 1.56 million in March, the report said, with the new iPhone SE accounting for nearly 25 percent of sales.
Apple sells goods through several official retail outlets, including Tmall’s official flagship store. Apple’s sales through Tmall’s official flagship store rose 40 percent year-on-year to $127.4 million in April, according to WPIC, an e-commerce technology and marketing company. Sales of iPhones through Tmall rose 33 percent month-on-month to more than $80 million.
At the same time, there are signs that Apple’s service revenue is improving. While Apple owns many services such as Apple Music and iCloud, it can only estimate Chinese consumer spending in the App Store. That was $1.53 billion in April, up 7 percent from a year earlier, according to Sensor Tower, an app spending tracker.
Sales of the new iPhone SE Tilla are clear
Apple released its second-generation iPhone SE in mid-April and then went on sale in China. The product starts at Rmb3,299, but it’s interesting that not long after its release, some e-commerce platforms began to use it for promotion, with a discounted price of around 2,800 yuan, which also boosted its sales from the side.
The survey shows that although the iPhone SE was only available at the end of April, it accounted for about 25 percent of Apple’s 3.9 million iPhones sold in April, with nearly 1 million shipments, which also shows from the side that its price/performance ratio is still very popular with users, although the shape continues the iPhone 8 look, but the A13 processor upgrade, or provide steamlike with the iPhone 11 series.
Some analysts say the situation remains grim. Not just Apple, but all smartphone makers. Apple’s current situation is grim because the economic environment is not so good, consumer sentiment has not returned to normal levels. Apple’s only product in this category is the iPhone SE, while companies such as Xiaomi or Huawei can attract consumers with low-cost products.
Chinese consumers love it.
According to previous research data, the iPhone 6, 6S series still has a lot of users in the Chinese market, and the release of the new iPhone SE is also for this part of the user. Greg Joswiak, Apple’s vice president of product marketing, said in an interview that Chinese users were very receptive to the new iPhone SE.
Cook has also said that the new iPhone SE is not a traditional Apple advantage of the smooth iOS system, but rather the hardware configuration, very cheap with Apple’s top phone engine, faster than the fastest Android phone, is simply too much value.
Cook was equally critical of the price/performance ratio of the iPhone SE: “I think it (the new iPhone SE) is suitable for every market in the world, especially in places where average incomeises, and we’ll wait and see, and there will be a lot of people moving to the iOS camp.” “
Some industry insiders say that cheap is a big magic weapon for the new iPhone SE, and over time, the price of the new iPhone SE will continue to fall, and its domestic sales will continue to climb, but not supporting 5G is its biggest short board.
5G phone starts to accelerate
On this year’s telecommunications day, the three major operators said the sudden outbreak would not affect their goal this year to achieve 5G coverage of all local-level cities nationwide by the end of the year. Sales of 5G handsets are expected to start by the end of 2020, when there will be more mid-range and even low-end 5G handsets, especially in China, according to a report by Market Research Firm Analytics.
According to the industry chain revealed that in the domestic mobile phone manufacturers, the current 5G mobile phone industry chain is rapidly expanding, and is expected to be in the fourth quarter of 2020, there will be less than 2000 yuan of 5G mobile phone launch (currently Red Rice has launched less than 2000 yuan of 5G mobile phone), and then the commercial 5G network will be relatively mature, 5G mobile phone change will be at that time.
According to a report released by the China Communications Institute, the total volume of domestic mobile phone market shipments in January-April was 90.681 million units, down 20.1% year-on-year. With the commercial 5G network, everyone’s enthusiasm to replace 5G mobile phones also began to slowly appear, in April the domestic market 5G mobile phone shipments of 16.382 million units, accounting for 39.3% of the same period of mobile phone shipments, for Apple, no 5G phone let them now in the Chinese market is very passive, although the iPhone 12 series will be released in the second half of the year, but will not be cheap, will not let it get too good from competitors.