Apple’s acquisition of machine learning start-up Inductiv promises to improve Siri experience

Apple has just acquired Inductiv, an Ontario-based machine learning start-up, to improve siri, Bloomberg reported. “Apple will buy smaller technology companies from time to time, but usually does not talk about purpose sprees or plans,” the company said in a statement. After the acquisition, The Inductiv engineering team will be part of Apple’s team working on Siri, machine learning, data science, and more.

Apple's acquisition of machine learning start-up Inductiv promises to improve Siri experience

Before it was acquired by Apple, Inductiv had created a technology that could automatically identify and correct machine learning (ML) error data with the help of artificial intelligence (AI).

“Clean” data is known to be critical to machine learning. As a popular and extremely powerful AI application today, it reduces reliance on labor for software improvements.

This work is part of the data discipline and is a key element of Apple’s broader approach to machine learning. Over the past few years, Apple has acquired a number of AI-related businesses such as Voysis, Xnor.ai, Turi, Perceptio and Tuplejump.

John Giannandrea, head of Siri and machine learning, said they hoped such acquisitions would further improve underlying technology.