Google today announced a new ranking algorithm designed to judge the quality of a web page based on the perception of a user’s interaction with the page. This means that if Google believes that your site is a bad way to visit users, the page ranking will no longer be as high as it is today. The search giant calls the update “Google Page Update,” but webmasters still have plenty of time to prepare for adjustments before it takes effect sometime in 2021.
Google provides developers with detailed documentation of the web experience, which is designed to understand how users perceive a particular page, such as whether they can load quickly, whether they are optimized for mobile devices, whether HTTPS secure connections are enabled, whether they contain intrusive ads, and whether there are jumps when loading pages.
The core user-centric feature (Web Vitals) metrics that score aspects of a page, such as slow load times, interactivity, and stability when content loads.
To make it easier for developers to understand and prepare for the transition, Google has launched a self-assessment tool that calls the new Core Web Vital Stakes core feature report on the Google Search console released yesterday.
Search Engine Land spoke with Rudy Galfi, head of product for Google’s search ecosystem team, and said their team wasn’t discussing the weight of each factor because quality content was still the primary factor in the review.
In other words, under the new Web Experience Metrics assessment criteria, pages of premium content will not be rated with the AMP Content Experience metrics, and will only be slightly less popular when competing with other competitors in the Top Stories section.