Amazon to shut down Echo Look, a fashion-focused feature, in July

According tomedia reports, Amazon has quietly stopped the Echo Look service, which works with Alexa’s voice assistant, to help track users’ wardrobes and guide them on what to wear. Amazon is understood to have said its Echo Look and companion Echo Look app will no longer run from July 24.

Amazon to shut down Echo Look, a fashion-focused feature, in July

“When we launched the Echo Look three years ago, our goal was to train Alexa as a fashion assistant as a new way to apply artificial intelligence and machine learning to fashion,” an Amazon spokesman told CNET. Since then, we’ve moved Style by Alexa to Amazon’s shopping apps and Alexa-enabled devices, making them easier for more Amazon users to use. So we decided it was time to stop the Echo Look service. “

After July 24, users will no longer be able to access photos and videos through the Echo Look app. Instead, between now and July 24, they will be able to view their Echo Look media content from their Amazon Photos account. If you don’t have a Photos account, you can sign up for one for free.

Amazon says users can use the Style by Alexa feature on the Amazon Shopping app or ask for a device with Alexa – “Alexa, what should I wear?” “To continue to use the previous features.

Amazon says customers can return their Echo Look devices to the company through its recycling program. Shipping and charges will be borne by Amazon.