The 10-day We Are One network film festival is about to kick off today (May 29, local time), with plenty of movies, talk shows, music performances and virtual reality experiences online,media reported.
Launched in partnership with YouTube, the event was launched by Tribeca Enterprises, the organisers behind the Tribeca Film Festival, and with the help of 21 film festivals around the world, including the Berlin International Film Festival, the Cannes Film Festival, the Christmas Film Festival, the Toronto Film Festival and the Venice Film Festival.
Robert Kyncl, YouTube’s chief commercial officer, praised Tribeca for doing the heavy lifting, bringing all the festivals to the stage and organizing a lineup. When Jane Rosenthal, the group’s co-founder and CEO, first came up with the idea to YouTube, he said, “It sounds great to us, but it doesn’t seem likely to actually be implemented — so that all these important people around the world agree.” “
But Rosenthal and her team were able to put everything together in a very short time, so YouTube provided an online platform for the festival. Next, the audience will be able to see more than 100 films — just like a normal film festival.
In addition to film, however, the online film festival has other film festivals, such as the Tribeca Film Festival’s dialogue with Guillermo del Toro and Francis Ford Coppola. Some channels on YouTube, such as Lessons from Screenpla, CineFix, Now You See It and La Blogotheque, also participated in the event.
Kyncl says all content is free and neither YouTube nor Tribeca will benefit from the event. Instead, they will direct donations to the World Health Organization, UNICEF, UNHCR, Save the Children, Doctors Without Borders, Luckett israel, the GO Foundation and Give2Asia.
Although We Are One was created in response to the pandemic, Kyncl hopes YouTube will help create similar online festivals in the future – although he quickly added that the online experience will never completely replace the “human communication” of face-to-face festivals.