In a recent conference talk, Strauss Zelnick, president of Take Two, said that Stadia, Google’s cloud gaming platform, had over-committed to its technology and had not broadened the market as it had hoped. Take Two was supportive when the cloud game came along, but Strauss Zelnick’s attitude now seems to have changed slightly, he says:
“Streaming technology is on our side, but Stadia’s slow progress and some optimism about what it’s bringing has led to some consumer disappointment. “
“As long as you expand your distribution, it’s naturally possible to expand your audience, which is why we started by supporting the release of three games on Stadia, and we continue to support high-quality streaming services as long as this business model makes sense.”
Over time, I believe streaming will take shape… The idea that streaming will bring about change is that there is a perception that there are a lot of people who are really interested in such interactive entertainment and are willing to pay for it, but there is no idea of buying a host. I’m not sure that’s the case. “
Strauss Zelnick also stresses that subscription models and streaming are two different things, and they don’t necessarily have a connection – you can have a subscription model without a streaming service, like Game Pass, or a streaming service without a subscription model, like Stadia. In previous statements, Strauss Zelnick has been bullish on streaming and skeptical of the subscription model.