Tim Cook, Apple’s chief executive, said in an internal memo to employees about discrimination and inequality in the United States that protections for people “are still not universally applied,” Bloomberg reported. Cook’s comments came after protests and riots in Minneapolis sparked protests and riots. According to memos obtained by Bloomberg, many employees have expressed concern about discrimination within the community.
The Apple executive said the company would donate to a number of groups, including the Equal Justice Initiative. This is a non-profit organization that focuses on racial injustice. The iPhone maker will also offer a two-choice match for employee donations in June.
“We have to re-examine our own views and actions, because the pain is profound, but often overlooked. Cook said. “The death of George Freud is shocking and tragic, and it proves that we must set our goals much higher than a ‘normal’ future and build a future that lives up to the highest ideals of equality and justice. “
In the wake of Sunday’s protests in cities across the United States, the company said it temporarily closed most Of Apple Store stores in the United States, citing the “health and safety” of its employees.
The full text of Cook’s memorandum is as follows:
To the team members:
At this moment, the soul of our country and the hearts of millions of people have a deep pain. To stand together, we must stand up for each other and acknowledge the fear, hurt and anger stirred by the long history of George Floyd’s unprovoked killing and racism.
The painful history still exists today—- not only in the form of violence, but also in the daily experience of deep-rooted discrimination. We can see this in our criminal justice system, in the disproportionate loss of disease sons and videos in black and brown communities, in neighborhood services and inequality in children’s education. Although our laws have changed, the reality is that the protection of these laws is still not universally applied.
In america where I grew up, we’ve seen progress, but again, communities of color continue to suffer from discrimination and trauma.
I have heard many of you say that you are afraid — fear in your community, fear in your daily life, and, most cruelly, fear of your own skin color. We will not have a society to celebrate unless we can ensure that everyone who gives love, labor and life for this country is free from fear.
At Apple, our mission has always been, and always is to create technologies that empower people to change the world and make it a better place. We always draw strength from diversity, welcome people from all walks of life to our stores around the world, and strive to build an Apple that is inclusive of all.
But we must work together to do more. Today, Apple is donating to a number of groups, including the Equal Justice Initiative, a nonprofit that works to challenge racial injustice, end mass incarceration, and protect the human rights of the most vulnerable people in American society. In June, to mark the 19th of June, we will also make a two-to-one match through Benevity’s donations to all employees.
In order to create change, we must re-examine our own views and actions in the light of a deeply felt but often overlooked pain. We cannot stand idly by when it comes to human dignity. For our colleagues in the black community, we see you. You are important, your lives are important, and you are valuable here in Apple.
For all of our colleagues, please know that you are not alone and that we have the resources to support you. Now more than ever, it is necessary to talk to each other and find a cure in our common humanity. We also have free resources to help you, including our employee assistance program and mental health resources, which you can find on the People page.
At this time, many people may just want to return to normal, or only when we look away from the unjust eyes will we feel comfortable. While this may be hard to admit, the desire itself is a symbol of privilege. The death of George Freud is shocking and sad proof that we must set our goals much higher than the “normal” future and build a future that lives up to the highest ideals of equality and justice.
In the words of Martin Luther King, “Every society has its protectors of the status quo, and its brothers of the apathetic, who are notoriously sleeping in the revolution.” Today, our survival depends on our ability to stay awake, adapt to new ideas, remain vigilant and face the challenges of change. “
Every breath we breathe must commit to this change, to create a better and more just world for everyone.