The foreign news agency CNBC, citing people familiar with the matter, said Apple had been trying to add new subscribers to its Apple News plus service, which was launched in March. When Apple News was first launched, Apple had more than 200,000 subscribers in 48 hours, but it hasn’t attracted many new customers since. According to CNBC sources, there has been “no substantial increase in subscriber numbers since the first few days of launch.”
With a monthly subscription price of $9.99, Apple News has access to a large amount of magazine and newspaper content, but is only heavily promoted when it is released. Since then, Apple has not promoted it vigorously. Still, Apple is reportedly working to improve Apple News in the coming years.
Publishers who believe the service will generate more revenue are “disappointed” by poor sales. Apple gets 50 percent of its revenue from each Apple News plus subscriber, and the rest is allocated to publishers based on the amount of time subscribers spend reading.
One publisher said they earned between $20,000 and $30,000 a month from Apple News, less than they had initially expected. Another publisher told CNBC that advertising revenue for free Apple News products has been growing despite lower-than-expected revenue growth.
According to Bloomberg, Apple is considering a bundle that will include Apple Music, Apple TV Plus and Apple News Plus, which will be charged once a month, which could make Apple News Plus more attractive because it will come with other services. Such bundles could be available as early as 2020.