Yum China confirmed on Monday that it would fully promote Beyond Meat’s plant-based artificial meat at fast-food stores in the region starting June 3,media reported. At the same time, Beyond Burger (The Impossible Burger) will also be available as a limited-time product in stores such as KFC, Pizza Hut and Taco Bell.
KFC has selected stores in Beijing, Chengdu, Hangzhou and Shanghai to sell impossible burgers for a limited period of three days.
Clearly, this will help Beyond Meat improve its performance, after all, Chinese has a large base and high consumer potential. Previously, in April, its artificial meat products have entered Starbucks China stores, edible products include a different kind of beef green sauce pasta, new good meat Vietnamese-style salad, a different kind of beef classic thousand levels.