Facebook is quietly testing the “Popular Photos” feature to provide an Instagram-like experience

Facebook is testing a feature called Popular Photos, according to foreign media outlet TechCrunch. Popular Photos provides users with a more relaxed browsing experience, eliminating the need to click links, status updates they must read, and other types of content that plague storts.

Facebook’s text and a flood of links look increasingly exhausting compared to the visual-based social networks based on Instagram, Snapchat and TikTok. Users must work to mine the meaning of each post News feed. This experience may not be appropriate when users are already exhausted by work, school, or family. Facebook used to have a dedicated “Photos” bookmark on its desktop that lets you browse only the content type, but at some point it disappears.

A Facebook spokesman confirmed that it was conducting a small test of Popular Photos. The experiment is over, but the team is now iterating on the product and plans to update the test in the future. The company declined to give further details or motives about “Popular Photos.”

Here’s how Popular Photos works, and when a user finds a photo on a News Feed or profile, they can click on it to view the full-screen photo in a black theater background. Typically, if the user slides or scrolls on the photo, they are only booted back to their original position. However, with the Popular Photos feature, Facebook can display more images for users to scroll through after the original image.

By scrolling down to the “Popular Photos” title, they’ll see more photos and the “See more photos” tab, attracting them to continue browsing more public and friend-only photos shared by friends and their followers.

Facebook began displaying “Related Videos” in 2014 when users scrolled through videos they opened in full-screen mode. This “More Videos” feature will now automatically play the next video and automatically attract users to watch under the feed. This feature can even display video ads. This could signal that Facebook might insert advertisers’ images into the “Popular Photos” tab to monetize additional browsing.

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