Luxury vacuum cleaner tycoon James Dyson has released some new photos and more about his company’s failed electric car project, according tomedia reports, in which he recently revealed that he had invested more than $500 million in the project. In a new blog post on the company’s website, Dyson shows some of the original images and videos of the real prototype, as well as some computer renderings.
Dyson called the SUV “a revolutionary car full of technology” and said that while the project was eventually forced to abandon because it was not commercially viable, the company had addressed many of the traditional problems associated with electric vehicles.
Unfortunately, however, this article does not specify these issues and how the company solves them. But Dyson says it has customized, integrated, and efficient electric drive units (EDUs), including Dyson digital motors, single-speed transmissions and state-of-the-art power inverters, without explaining what sets these technologies apart from those developed by other companies in the electric vehicle sector.
One of the few standout parts of the Dyson SUV should be its steering wheel, which looks more like a video game handle. Beyond that, the Design of the Dyson EV is almost indistinguishable from the future of Batten or even Faraday. Unlike these start-ups, however, Dyson is now a company that sells products and generates revenue. If it can find the right manufacturing partner or raise billions of dollars into production, it might bring the luxury electric SUV to market. But even if the company does, it could still be just another small-emission electric car for the rich.