Apple hires Amazon executives to take charge of Apple TV plus sports content

Apple recently hired James DeLorenzo, chief executive of Amazon Video Sports Content, to take a similar position at Apple TV Plus, according to an unconfirmed report on Wednesday, according tomedia reports. Peter Kafka of Recode made the announcement. DeLorenzo will be in charge of the sports section of Apple TV, roughly equivalent to the content it does on Amazon, according to the company.

Apple hires Amazon executives to take charge of Apple TV plus sports content

DeLorenzo’s current profile LinkedIn, however, shows no sign of joining Apple TV Plus. For now, he is still the head of Amazon Video’s sports division, as well as an active member of The Vp of Audible, an Amazon subsidiary, and NextGen Venture Partners.

Recode reported in 2016 that DeLorenzo, who has a background in legal affairs, was in charge of Sports Illustrated’s digital video project and helped Launch Time 120 sports video collaborations. In its inception, the 120 sports included collaborations with the NHL, the NBA, MLB.com, NASCAR, and several university seminars. Four years before DeLorenzo worked at Amazon, it launched and operated the sports division of Hollywood studio Relativity Media. DeLorenzo’s extensive experience in sports content is evident.

Neither Apple nor Amazon confirmed the news.

But the report follows rumours that Apple is seeking to make its Apple TV-plus streaming video service more competitive through live sports.

In fact, as early as 2019 there were rumors that Apple had shown interest in live sports coverage. At the time, however, the rumor was not taken seriously, but according to recent reports, Apple TV Plus will actually add such options to its programming catalog.

Apple hires Amazon executives to take charge of Apple TV plus sports content