Japanese luxury brands, Lexus is a well-deserved brother, Honda Acura although the presence in the country is not strong, but overseas, especially in the North American market, sales performance is also good. But Nissan’s Infiniti, which is not so well paid, has even considered pulling out of the luxury car market, limited by years of declining sales.
Recently, according tomedia reports, Infiniti Chief Operating Officer Ashwani Gupta recently in an interview with the media, said that as sales in the market fell, Infiniti will be a real luxury brand repositioning to “Nissan plus.”
This means that Infiniti may be out of the luxury brand model space, but higher than Nissan’s brand image and positioning, it can be said that the positioning down “half-level.” At that time, the brand’s model prices are also expected to be lowered.
In fact, Nissan Infiniti’s sales have been less positive in recent years. In 2019, Infiniti’s global sales reached 188,994 units, the largest U.S. market, with sales down 21%. At the same time, sales have declined over the past four years.
Infiniti’s chief operating officer added: “Infiniti will be strong again. “In the subsequent new car program, more modular components will be used with Nissan on the same platform, which will help reduce the cost of vehicle development and accelerate the development process.”
On the power board, Nissan will launch the e-Power hybrid system in major markets around the world, while Infiniti is also considering a launch. Moreover, Infiniti’s current rear-drive platform could be replaced by the Nissan platform.
In addition, Infiniti has accelerated its plans for an electric layout as the global automotive market accelerates its transition to electrification. According to its latest product plan, the first all-electric vehicle model will be launched in 2022, and its models will be all electric or hybrid in 2025.