Civil unrest caused by the George Floyd protests across the country prompted Twitter to set a new record this week, according to Apptopia and Sensor Towers. While the results of the two companies’ surveys differ in terms of the total number of new downloads or the time records were broken, the two companies agreed that the Twitter app had the most installed week ever in history worldwide.
Twitter’s usage is on the rise because its platform provides instant news sharing. This was particularly acute during the George Floyd protests in the United States, as protesters used Twitter to share live pictures and videos of the demonstrations, arson and robbery, police violence, and more. At the same time, non-protesters download the app to directly watch the development of events and get unfiltered breaking news.
Twitter had just over 1 million installations on Monday and about 1 million on Tuesday, according to Sensor Tower, making Monday the most installed in a single day since the company began recording app store data on January 1, 2014. At its peak, U.S. installations hit a four-year high this week. On Wednesday, Sensor Tower estimated that Twitter’s installed numbers had declined, resulting in the app’s slightly lower ranking on the App Store’s global rankings.
Apptopia found that Twitter had a record 677,000 installs worldwide on Wednesday. This includes 140,000 installations in the United States, with more from international markets, including the United Kingdom, India, Brazil and Mexico. However, the company said the U.S. figure was Twitter’s second-highest-ever U.S. day installation.
While it may seem strange that Twitter is seeing more installs in the non-U.S. market, it shows that the world is watching these events. But it could also be a perfect storm for Twitter’s demand, as civil unrest in the U.S. isn’t the only driver of international installation. Many countries are also responding to the COVID-19 pandemic, such as Brazil, which is now particularly hard hit. Given the nature of its news-driven nature, this may spur increased user interest in the app.
In addition to breaking downloads, Apptopia noted that Twitter Day had a record number of active users yesterday, when about 40 million people signed up for the app.