Microsoft, which has been widely touting its efforts to help minorities, has come under fire for trying to turn the “Black Lives Matter” movement into a PR victory, according tomedia MSPoweruser. On June 3, Microsoft and their advertising agency asked the mural artist Shantell Martin to paint a mural commemorating the Black Lives Matter movement at their wood shop on Fifth Avenue in New York City.
However, the company asked the mural to be completed by Sunday, June 7, “while the protests are not over.”
“Hopefully the mural will be finished before the protests are over and the boards are not ready, and it’s best not to finish later than this Sunday.” “
The email from Martin shows that Microsoft is just joining a line, not really focusing on the campaign and its goals, not simply wanting to do the right thing, but wanting to be seen doing the right thing.
“I’m not happy I had to post this, but after a few days of reflection, I think it’s really important to share it. Why it’s wrong, there are many levels, and we can start making excuses for why or how to generate this type of email, but the bottom line is that it’s unacceptable and part of the problem. It also highlights how the work of art and artists is not valued, but is continuously used by institutions and companies without thinking. The point I made in the caption of the post was straightforward, and I hope to get something positive out of it. “
Harris Diamond, chief executive of McCann, A.M., has apologized, calling the email “completely wrong, ” while Chris Capossela, Microsoft’s chief marketing officer, apologized for the insensitive language used in the email.