Nissan’s offensive in the commercial vans sector has not been exactly what it planned, according tomedia, and the Japanese carmaker will abandon it after nearly a decade of development. It is understood that Nissan will be in the near future NV commercial van product line out of the market, it will include smaller models of the NV200 and the larger Titan-based NV series.
“We will exit” the business van sector,” the report quoted a person familiar with the matter as saying.
“Nissan is considering opportunities to streamline its product portfolio to improve the efficiency of our manufacturing business,” a Nissan spokesman told media, without commenting directly on its truckbusiness business.
Nissan accounts for only a small portion of its annual sales of commercial vans, according to the website. Meanwhile, Detroit’s Big Three attracted the majority of buyers, with Ford leading its rivals with about 50 percent of the market. With the exception of Nissan, the only foreign carmaker to ship vans in the U.S. is Mercedes-Benz.
In fact, it would not be shocking for Nissan to formally announce its exit from the market. Last month, the carmaker unveiled its transformation plan, which will allow it to cut a lot of brands around the world and pull away from a sales-oriented, expansionist mindset developed under former CEO and international fugitive Carlos Ghosn. Although many models will die out, Nissan has unveiled upcoming models such as the Ariya electric crossover, the new pickup and the next-generation Z sports car.