Yelp is adding a new tool to allow black business owners on the platform to self-identify themselves, according tomedia reports. The new feature, which aims to make it easier for users to find and support black-owned businesses, is now calling for racial equality in the United States. Yelp CEO Jeremy Stoppelman wrote in a blog post Thursday local time that the new tool is taking into account an increase in searches for black-held businesses.
Yelp noted that the frequency of searching for black businesses on its platforms has increased 25 times in the past year compared to the same period last year.
In addition, Yelp has launched sections for black-owned businesses for user support.
Now, people across the United States and around the world continue to protest racism and police brutality, triggered by the killing of black George Floyd by white police brutality.
The company said it would donate $500,000 to Equal Justice Initiative and the NAACP Legal Defense Fund, both of which are working to promote the status of black communities across the country. Yelp will also double this month’s payments to organizations that are led by blacks or serving blacks.
Yelp said the feature would be available in the next two weeks. In February, the app added a similar feature to women’s businesses to celebrate International Women’s Day.