Tech companies value ethics more than any other industry, according to a survey by research firm Just Capital. Facebook is a notable exception, with almost all big companies, including Nvidia, Apple, Intel, Salesforce and Alphabet, making it in the top 10 00 of the top 100 most ethical companies in the U.S., with Microsoft at number one for the second year in a row.
The study interviewed 4,000 people about their views on the 1,000 most profitable companies in the United States, covering 29 questions in five categories: employees, customers, communities, the environment and shareholders.
Microsoft and several other large companies in the 52 software industries covered by the survey were in the top 10. Amazon, which ranks as a retail company, ranks 75th, while Facebook has suffered a hit with its approach to customers, ranking 149th overall despite ranking first in terms of employee compensation.
In addition, while Alphabet, Google’s parent company, is in the top 10 this time, it could be challenging in the future, as a recent regulatory investigation into Google’s “nightingale” program is likely to affect the company’s public perception. Other sectors, including banks, media and energy companies, are not so impressive. Apache, the only energy company to make the list, was ranked 76th, while Nielsen was 79th, the only media company to make the list.
Only three financial institutions made the top 100, with JPMorgan Chase in 70th, Bank of America 71st and First Horizon 87th.