YouTube to spend $100 million to ‘amplify’ black creator’s voice

According tomedia reports, YouTube has launched a $100 million fund to “amplify” the voices of black creators by developing talent and funding new programs. On the afternoon of June 11, local time, YouTube CEO Susan Wojcicki detailed in a blog post what the company plans to do to help and protect the black community on the platform.

YouTube to spend $100 million to 'amplify' black creator's voice

It is understood that the new fund will support the new YouTube Original program and help black creators and artists develop. “As a platform that focuses and amplifies black voices and perspectives, we are committed to doing better,” Wojcicki wrote in a blog post. “

It is reported that the first project funded by the new fund is called Bear Witness, Take Action’s YouTube Original special, which will air on June 13 at 6pm EST. Activists, YouTube creators, Artists such as Jemele Hill, John Legend and Roxane Gay will be involved in the special, which will raise money for the Equal Justice Initiative.

Wojcicki also said YouTube will continue to address hate and harassment, creating a safe environment for black users to use the platform freely, whether he is the person who watches and comments on videos or is the creator of new content on YouTube.