Google’s share of the smart speaker market fell sharply in the third quarter of this year, from nearly a third of the market to about 12 percent, according to a new report from Canalys, according to a new report by Canalys. Amazon, another company, has a market share of its smart speakers that is up nearly 70 percent from last year.
Amazon is understood to have sold 10.4 million speakers and remained in the lead this quarter, thanks to strong Prime Day and back-to-school shopping this year.
Next to Amazon are Alibaba and Baidu from China. They sold 3.9 million and 3.7 million smart speaker devices worldwide, respectively. Xiaomi, another Chinese manufacturer, came behind Google with 3.4m sales. Google is the only large business in the table where shipments have been down year-on-year, as seen in the chart below:
Jason Low, senior analyst at Canalys, said the tough retail environment and falling shipments have forced Google to seek to partner with more partners, such as Spotify, to drive sales through different channels, as is the case in China. Alibaba works with brands like Starbucks by leveraging its retail relationships and channel capabilities.