Facebook aims to improve the resources it provides to U.S. voters and will try to help more people register to vote before the 2020 U.S. election, according to a new signed article published Tuesday night by Mark Zuckerberg, Facebook’s CEO, in USA Today.
Zuckerberg said the company set a goal of helping 4 million people register to vote through resources available on Facebook, Instagram and Messenger, up from 2 million four years ago. Facebook will also launch a new “voting information center” designed to resemble its COVID-19 center, which provides audited public health information and news on new coronaviruses and related topics.
“The 2020 election will be different from any previous election. It’s going to be a fierce campaign, before the pandemic — before George Floyd and many others were killed, we have to face the painful reality of systemic racism in America again. Zuckerberg wrote: “People need accountability, and in a democracy, the ultimate way we do this is through voting.” Much of our discourse is done online, and I believe a platform like Facebook can play an active role in this election, helping Americans vote in the most important places. “
Mr Zuckerberg said Facebook’s efforts here could become “the largest voting information campaign in American history”. Over the past four years, Facebook has faced harsh criticism from activists and lawmakers for failing to protect its platform from coordinated campaigns and fake news, fake news and other forms of questionable content, seriously undermining the credibility of social networks as a source of information and its role in protecting democratic institutions. While Zuckerberg initially thought the idea that his company was responsible for such a campaign to influence the election was “crazy,” his position on the issue has changed dramatically, and the Facebook chief has struggled to correct the company’s blind spots in the past three years of the Trump administration to restore the company’s image.
The company has invested heavily in electoral integrity and in human-directed and artificial intelligence-driven abstinence practices and security tools to test and try to combat it. Zuckerberg himself has appeared before Congress numerous times to answer questions about the platform’s flaws (though Facebook has had little financial or regulatory impact). After 2016, the company’s reputation has declined as a result of the impact of Cambridge Analytica and other scandals, but in recent months the company’s reputation has shown signs of recovery, thanks in part to Zuckerberg’s focused response to COVID-19 and its willingness to take a proactive approach to combating disinformation.
“We have a responsibility to protect the integrity of the vote itself. “In 2016, we have been slow to identify foreign interference with our platforms,” Zuckerberg wrote in a column. We have learned from this experience and have protected more than 200 elections around the world from interference. Zuckerberg said the voting information center will be featured on Facebook’s mobile app and desktop site News Feed, as well as on Instagram. It will include “authoritative information, including how and when to vote, as well as details about voter registration, postal voting, early voting,” etc.