Google offers new options for Android developers to sell subscription services without installation

To facilitate subscription purchases in the Play Store, Google is planning to offer a new option to a premium developer with no installed Android apps and a subscription service. Google hinted at the feature last week when it announced its third edition of the Billing Library v3. As part of the Android 11 public test, the updated developer tool can be used to handle digital merchandise payment transactions in the Play Store.

Google offers new options for Android developers to sell subscription services without installation

Profile (from: Google)

In a blog post, Google noted that the Billing Library v3 release spent the ability to discover and buy items outside the app, such as in the Play Store, such as the frictionless subscription promo code redemption experience.

Google envisions a situation where users use promotional codes to experience a subscription service for free for a period of time and then automatically renew at the end of the trial period.

This allows developers to receive and process future payments unless the customer opts out or cancels the subscription midway through the trial period.

Google offers new options for Android developers to sell subscription services without installation

Media pointed out that this feature is not just promoted, and will be extended to the Play Store purchase subscription.

Users can choose to install an app and subscribe to a service in the list of apps, while also getting a complete trial experience with a series of actions.

In the case of trueCaller, the harassment phone blocking app, developers offer a three-day free trial and a $2.99 monthly subscription near the standard ‘install’ button.

For well-behaved developers, Google should be the first to open up the incentive policy. For the user, it’s also a way to get a clearer picture of whether a hidden paid subscription is involved in an app.