Ford has delayed the launch of the new Ford Bronco, delaying the launch of the popular truck by four days,media slashGear reported. A Ford spokesman confirmed that the new Bronco 2021 would be announced on July 13 after admitting that the original date was somewhat awkward in time.
The COVID-19 pandemic has forced Ford to delay the launch of the new Bronco for several months. Ford had announced it would show off its new Bronco on July 9, but has now been delayed until July 13th for another reason. Because the Bronco name is a particularly memorable unofficial association between former passengers. “The previous target date of July 9 was the same day as O.J. Simpson’s birthday,” Mark Truby, Ford’s vice president of communications, confirmed on Twitter. “We want to be sensitive and respectful of such concerns. “
On June 17, 1994, Simpson and law enforcement were on a low-speed chase on a Southern California highway. The white 1993 Bronco he was driving belonged to Al Cowlings. Simpson reportedly pointed a gun to his head in the back seat and asked Cowlings to drive. It comes five days after Simpson’s ex-wife, Nicole Brown Simpson, and her friend Ron Goldman were killed. Simpson was listed as a suspect the next day. The chase lasted two hours and was watched live on television by about 95 million people. Simpson was later released on parole.
For Ford, it insists that the new Bronco’s launch date is a coincidence, not a deliberate gimmick, on the same day as Simpson’s birthday. The last Bronco stopped production in 1996, more than two years after the chase, but it wasn’t specifically because of Simpson’s involvement. Instead, it has been overlooked by potential SUV buyers, with Ford saying it wants the four-door version instead of the two-door Bronco.
This model was replaced by the Ford Explorer and the Ford Expedition, which continue to this day. However, strong demand for crossovers and trucks has opened up a new space for the Bronco in its lineup as Ford refocuses some of its budget on multipurpose vehicles. The 2021 Bronco is expected to have a thick, rugged body with removable doors and a removable roof.