Google today announced that it will pay for high-quality content from some media groups in Australia, Brazil and Germany, and expects to strike similar deals with more other media groups. News publishers around the world have been asking Google to pay to index its news for years. Among them, the European media is the most vocal, while Google has resisted paying.
“Today, we announced a licensing program to pay publishers for high-quality content, paving the way for the launch of the news service later this year,” Brad Bender, Google’s vice president of news, said in a blog post today. “
“We will start with publishers in many countries around the world and will enter into similar agreements with more publishers in the future, ” Mr. Bender said. “
Google’s news products, which will be launched later this year, are expected to appear on Google News and Discovery channels. Mr. Bender also revealed that Google would provide users with free access to paid articles on the co-publisher’s website.
Google said the first publishers to pay for it included Germany’s Der Spiegel, Frankfurter Zeitung, Die Zeit and the Rheinische Post, Australia’s Schwartz Media and The Conversation Conversation) and Solstice Media, as well as The Diario Associados and A Gazeta in Brazil.
In April, French competition authorities asked Google to pay French publishers who use its content, while Australia said it would force Google and Facebook to share advertising revenue with local media groups.
Publishers, including news organizations, have been at odds with content aggregators such as Google News and Facebook for helping Google and Facebook catch the eye of users, but publishers have not been compensated.
But in February it was reported that Google was in talks with publishers to pay a licence fee for its content and then integrate it into a paid news offering. (Li Ming)