Cadillac will unveil its first electric Lyriq SUV at a virtual event on August 6,media reported. The car’s original debut on April 2 was canceled due to the new Crown virus pandemic. In March last year, Cadillac’s parent company, General Motors, announced Lyriq at an “Electric Vehicle Day” event in Warren, Michigan.
At the event, GM unveiled a new modular electric vehicle platform through which the company will build several electric vehicles over the next few years. Lyriq will be Cadillac’s first electric luxury SUV, which will be followed by a Celestiq electric sedan.
For years, GM has been seen as lagging behind competitors in the luxury electric car market. Audi, Mercedes-Benz, Jaguar and BMW have all launched high-end electric vehicles designed to compete head-on with Tesla’s Model S, while GM has only the Bolt, but little else.
But the US’s biggest carmaker has since stepped up its pace, announcing plans to launch 20 electric cars by 2023. GM’s four brands – Chevrolet, Cadillac, GMC and Buick – will all launch new electric vehicles.
Cadillac Lyriq will be the first car to be built on the company’s new BEV3 architecture. Next up will be the Hummer EV — which includes both pickup and SUV models. In addition, the new Chevrolet Bolt EV and a longer wheelbase Bolt electric utility vehicle, a compact Chevrolet crossover, two Buick SUVs and Celestiq will also be on display. All of this is part of GM’s plan to spend $20 billion on capital and engineering costs by 2025.