EMarketer, a market research firm, has just released a substantive new report on the intersection of COVID-19 and data privacy. This report suggests that some of us will still agree to technologies such as contact tracking after the new crown outbreak subsides. once some users see the contact tracking app, and once it’s working, if they’re sure it’s going to protect your privacy, maybe they’ll be willing to continue using something like that, eMarketer said.
A study cited by eMarketer found that almost all of us receive health and location tracking to monitor people who have tested positive for the virus, while other uses are opposed by the majority of respondents. When it comes to this topic, most of us would think of tracking through our phones, but eMarketer describes how everything from credit card transactions to facial recognition is being tracked in every region of the world. This data is used to compile files on who has been or is transmitting coronaviruses.
Although the health sector is reaching a consensus on a better understanding of the virus. But the people are in a very divided period. Anyone can look at some of the data from a different perspective and have a different view. The situation is complicated when consumers share the people they’ve touched to slow or stop COVID-19, but most of us remain wary of the idea. Locating users based on COVID-19 shared data may be a way to kill chickens to take eggs and may limit their willingness to share data in the next wave or wave of virus attacks.