Disney has announced a second delay in the release of “Flower Magnolia” from July 24 to August 21,media The Verge reported. The move follows Warner Bros.’ decision to postpone the release of Christopher Nolan’s Creed from July 31 to August 12.
According to The Verge, Disney doesn’t want to be the first studio to release a major movie during the new pop season, when the company isn’t sure how many viewers will show up. The delay confirms that Disney and Warner Bros. are playing a game of play.” Neither studio wants to start by testing their potential $1 billion films in a market that could lose money if audiences don’t come, or if restrictions mean they can’t watch them.
Disney CEO Bob Chapek has previously referred to Creed (calling it a “rival movie”) as a movie that Disney executives plan to watch; the implication is that if Creed performs well, “Flower Magnolia” could be released next week, but if it fails on the opening weekend, Disney can adjust the release of “Flower Magnolia.” Viacom CBS CEO Bob Bakish added on the company’s earnings conference call that he hopes to visit SpongeBob SquarePants: Rescue Adventures. “SpongeBob SquarePants: The Rescue Adventure” is scheduled for release in early August, but Viacom CBS has since announced that the film will be digitally released in 2021.
As studios try to figure out when the 2020 blockbuster will be released, theaters are keeping a close eye on it. Companies such as AMC Cinemas and Regal are relying on films such as Creed and Magnolia to bring people back to theaters. After Creed was delayed, Warner Bros. announced that the original episode would be replaced by “Dream space” to celebrate its 10th anniversary. If the studio doesn’t release a new film, there’s nothing in the theater that will surprise the audience.
As states begin to reopen and concerns about the new coronavirus grow, it’s still unclear whether the summer blockbusters will actually be released. For now, it seems that studios are waiting and continuing to engage in incremental delays until the time is right.